Empowered EmployeesOur strategic objectives

Valuing and supporting our people as our greatest asset by engaging and enabling them with the tools, training, and culture needed to exceed our customers’ expectations.

Demonstrated by:

  • Every year, our Global Employee Survey measures the level of engagement and enablement of our workforce, and units are required to follow up on the outcomes of the survey results. Organization-wide, key topics that were taken up as a consequence of the survey results were learning and development, performance management, and respect and recognition within the workforce. For example, at our headquarters in The Hague, one of the topics that was chosen to improve on was a ‘Great Place to Work’. Unfortunately, our employee engagement score decreased 8 points to 63, and our employee enablement score dropped 11 points to 64. We believe these declines were largely the results of uncertainty due to necessary cost reductions and restructuring.
  • In the list of best employers in the Netherlands, Aegon rose from 25th position in 2015 to 15th in 2016. The ranking is based on a survey of randomly selected employees.
  • Aegon won the Workplace Pride 2016 National Coming Out Day awards. Workplace Pride strives for greater acceptance of Lesbian, Gay, Bisexual, and Transgender people in the workplace and society. 
  • Aegon held its first ever Hackathon (see Case Study below), a 24-hour event for selected, digitally-minded employees, aimed at developing implementable ideas for products and services.

What material issues do they link to?

  • Attracting and retaining talented employees

What performance indicators do we use?

  • Employee engagement
  • Employee enablement

How did we perform?

  • Employee engagement: 63 (71)
  • Employee enablement: 64 (75)

* For comparison, figures in brackets represent 2015 figures.

Hack to the future

Over 35 Aegon employees volunteered to be locked up in an industrial wasteland for 24 hours, and tasked with stretching their analytical minds.


Participants came from the Netherlands, Spain, Hungary, Poland, Romania, Slovakia, Singapore, and the Czech Republic to take part in the first Aegon Hackathon, which resulted in eight new digital and data-driven initiatives, all of which will be picked up for implementation.

Rogier van Hamburg, Head of Digital Strategy & Business Development, Center of Excellence (CoE) for Digital, said the event was “mind blowing”. “Our hackers proved how new ideas and prototypes can be created just by allowing our colleagues to think and act like a start-up. A total of eight viable ideas and prototypes were created, which is the great result of 24 hours of working together as one.”

Sergiu Barbu, from Aegon Romania, was on the Sharpie’s Angels team that won an investment of €10,000, and 60 hours of support time from the CoE. While details of the initiatives cannot be shared for competitive reasons, the judges’ criteria included: business impact; customer focus; and the quality of the viable/fact-based approach.